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“What is Fairtrade Coffee and Why We Should Support It” 

Fairtrade Coffee carries a certification not unalike that carried by organic products. The certificate will enable consumers to assess where the coffee was produced and that all growing conditions and farming practices have been adhered to and that Fairtrade standards, rules and regulations have been applied. 

Fairtrade organisations partner with farmers where transparency, dialogue, respect and the general aim at achieving elevated equity and international trade is attained. 

About Your Cup of FairTrade Coffee 

  • Fair Trade coffee is sourced from across the globe and share a common denominator 
  • Farmers who grow coffee under the Fairtrade label are compensated fairly and honestly  
  • Furthermore, communities and workers that work for Fair Trade all benefit, as it automatically supports an improved life for the farmers and their families 
  • The marketing of Fairtrade coffee takes place at ground roots level – the farmers undertake the marketing themselves. These are directly through international buyers as they enjoy long-term contracts 
  • Farmers learn how to manage their businesses by competing on a global platform  
  • A direct result from receiving fair prices for their coffee beans, farmers can educate their families and give them proper health care 
  • The reinvestment in quality living standards is insurmountable 

By empowering coffee farmers, the families are elevated from abject poverty to a powerful position, ensuring a more sustainable standard of living which is offered to those in this industry. 

Fairtrade farmers are required to invest about 25% of their Fairtrade premiums to ensure the production of coffee is of high quality 

The advantages of being part of Fair Trade is that improved knowledge is offered, and the local environment is protected. Fair Trade farmers are encouraged to grow other crops and to raise livestock to ensure there is a continuous supply of food for their families. 

Fair Trade is a non-profit organisation based in America, protecting goods such as sugar, coffee and chocolate. The general idea behind this non-profit organisation is to ensure that these products meet a strict set of standards that encourages fairness ensuring farming methods implemented are environmentally sustainable. Fair Trade was borne out of the need to protect the small farmer and to improve sustainability and traceability of imported goods purchased by consumers. Fair Trade was established in Germany in 1997 which brought together various global initiatives for trading fairly. 

Products That Are Fairtrade Include… 

Most products that carry the Fairtrade label are agricultural products that have met the strict standards of the organisation (about 96%). These include flowers, bananas, cocoa, cotton, sugar and coffee. There are other products that carry the Fairtrade label, too, which include gold, cosmetic products and consumables such as wine ice cream and soft drinks. 

Fairtrade looks at three levels of manufactured goods – these include social, financial and environmental. 

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