Thinking About Coffee Inside Out
Coffee is delicate and should be treated so. That’s why we pioneered the first-of-its-kind natural pressurization technology to keep our coffee fresher for longer. 40% of vital aromas are lost after only eight hours of contact with air when it comes to roasted coffee. That goes for common vacuum packed coffee and it’s even worse for soft bags. We had to do something about this.
Coffee is something to overcome all senses, so by packaging illy coffee in cans along with inert nitrogen under pressure, we are able to trap essential aromas and protect them for over a year. Further to this, just by being packaged in this manner helps illy coffee become even rounder than when it was when it was first packaged on account of emerging oils mingling with one another, similar to how a fine wine matures in its bottle.
So next time you open a can of illy, breath in deep the alluring aroma and listen for the signature “whoosh”. That’s the sound of fresh coffee at its freshest.
Oh, and the can is recyclable too.